Build Trust with contractors

At scale

Construction is built on relationships. Content is how you build relationships at scale.

Builders Press is a content marketing agency built for AEC founders. Having worked with 8 founders, from bootstrapped to Series B, on everything from email marketing to LinkedIn thought leadership.The AEC industry has a lower risk tolerance than any other industry. That means relationships drive deals. But you can't visit 100 job sites in a day. You can write content that is read on 100 job sites in a day. You'll get content so good that strangers will come up to you and say, "I've seen you online, let's chat!"

"Stuck in my head"

Let me know if this sounds familiar.You've been in AEC for your whole career, and you can remember every time you've been cursed out. You've got so much you want to say, but it's all stuck in your head.

"I'll get to it later"

You know social content is a necessity in today's age.But with building the product, onboarding customers, and the billion other to-dos, it gets forgotten. You keep telling yourself you'll do it when you have time, but there's no time.

"help my marketing team"

Your director of marketing has been doing all the writing thus far.They're great, but they could use a hand. Especially as they're growing the team, you want a specialist to take this off their plate.

"Derek was awesome to work with, he's got great ideas, and is a very talented writer."
- Molly Abbott, CPO & Co-founder of Constructable

Derek is an exceptional person and a talented writer. As a young construction tech startup, we struggled to effectively communicate our value to our target audience. Derek not only helped us craft a compelling story which resonated with our consumers but also played a pivotal role in positioning us as a leading force in the rapidly growing industry!-Chris Ricker, CEO & Founder of My Paint Buckets

What's your story?

A letter from derek

Something happened to the construction industry.Despite being a $2 Trillion industry in the US and a $13 Trillion industry worldwide, it's a generation behind. 98% of megaprojects are delayed and over budget. 45% of construction workers are 45 and older. And it's only poised to get worse.With all these challenges, it would seem ripe for technology and innovation.And it is! There are thousands of AEC startups that build technology to solve these problems. The issue isn't the lack of technology. It's the lack of trust.Construction has always been a relationship-first industry.Given the riskiness of construction, every contractor needs to trust you before they trust your product. The problem is, you can't meet every contractor in the world. So how do you build relationships at scale?You build your personal brand.Your brand will go out and attract all the people you want to reach while you sleep. You'll get to tell the stories of what led you to this point, share your expertise, and what you're working on.So if you want to build authentic relationship at scale, I'd love to chat.Talk soon,Derek